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A tale of two logos

Our original logo, what we now are calling the "classic" logo (please Coca-cola don't sue us) was created for the CopperDog by Jess Brassard. The logo permeated the race, the Copper Country, and regional mushing for a decade and will continue on as part of the unique identity of the CopperDog 150.





Thank you Jess and Amber for your contribution!

As part of our tenth running of the CopperDog 150 in 2019, we asked Amber Voght, our graphics designer, to come up with a refreshed look for our logo, while maintaining consistency of design with Jess' original design





Now during our second decade as a race, we are fully embracing Amber's logo as our primary logo, while maintaining our classic logo.





Why keep two logos?


One of the primary reasons for keeping two logos is to preserve as much of the signage and banners as possible. The CopperDog150 is made possible by our generous sponsors. We try to use the sponsorship money conservatively and responsibly. Besides, we still really like Jess' logo and value her contribution to the race. The classic logo is part of Copper Country and Mushing history. Sponsor's with banners along the snow road can take pride in their classic logo banner as a sign of the number of years they have sponsored the CopperDog race. It can be seen as a badge of honor. Of course, any sponsor wanting to move to the new logo can simply let us know for next year.

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